{"id":6767,"date":"2025-06-25T10:44:44","date_gmt":"2025-06-25T02:44:44","guid":{"rendered":"https:\/\/germanyseppes.com\/?p=6767"},"modified":"2025-06-25T10:44:45","modified_gmt":"2025-06-25T02:44:45","slug":"exploring-the-path-for-chinese-brands-to-go-global","status":"publish","type":"post","link":"https:\/\/germanyseppes.com\/it\/exploring-the-path-for-chinese-brands-to-go-global\/","title":{"rendered":"Alibaba International Exclusive Interview with Yang Yuangjia, Chairman of SEPPES\u00a0Door Industry: Exploring the Path for Chinese Brands to Go Global"},"content":{"rendered":"<p>On June 19, 2025, the Alibaba International Station interview team visited SEPPES&nbsp;Door Industry (Suzhou) Co., Ltd. for an exclusive interview with Chairman Yang Yuanjia, focusing on in-depth discussions about brand globalization and global market expansion for traditional manufacturing enterprises. The purpose of this interview was to provide Chinese enterprises with feasible paths and practical experience for brand globalization.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Indice dei contenuti<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Attiva\/Disattiva<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/germanyseppes.com\/it\/exploring-the-path-for-chinese-brands-to-go-global\/#Staying_true_to_our_manufacturing_roots_steadily_advancing_into_the_global_market\" title=\"Staying true to our manufacturing roots, steadily advancing into the global market\">Staying true to our manufacturing roots, steadily advancing into the global market<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/germanyseppes.com\/it\/exploring-the-path-for-chinese-brands-to-go-global\/#Facing_challenges_head-on_breaking_into_international_markets_with_technology_and_certification\" title=\"Facing challenges head-on, breaking into international markets with technology and certification\">Facing challenges head-on, breaking into international markets with technology and certification<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/germanyseppes.com\/it\/exploring-the-path-for-chinese-brands-to-go-global\/#Brand_Strategy_and_Globalization_Building_an_International_Corporate_Image\" title=\"Brand Strategy and Globalization: Building an International Corporate Image\">Brand Strategy and Globalization: Building an International Corporate Image<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/germanyseppes.com\/it\/exploring-the-path-for-chinese-brands-to-go-global\/#End-to-end_service_support_empowering_customers_with_a_seamless_experience\" title=\"End-to-end service support, empowering customers with a seamless experience\">End-to-end service support, empowering customers with a seamless experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/germanyseppes.com\/it\/exploring-the-path-for-chinese-brands-to-go-global\/#Conclusion_From_manufacturing_to_branding_from_China_to_the_world\" title=\"Conclusion: From manufacturing to branding, from China to the world\">Conclusion: From manufacturing to branding, from China to the world<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Staying_true_to_our_manufacturing_roots_steadily_advancing_into_the_global_market\"><\/span><strong>Staying true to our manufacturing roots, steadily advancing into the global market<\/strong><strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"435\" height=\"652\" src=\"https:\/\/germanyseppes.com\/wp-content\/uploads\/2025\/06\/\u897f\u6717\u95e8\u4e1a\u8463\u4e8b\u957f\u6768\u5143\u5609\u63a5\u53d7\u963f\u91cc\u5df4\u5df4\u56fd\u9645\u7ad9\u91c7\u8bbf\u73b0\u573a.png\" alt=\"SEPPES\u00a0Door\" class=\"wp-image-6771\" style=\"width:400px\" srcset=\"https:\/\/germanyseppes.com\/wp-content\/uploads\/2025\/06\/\u897f\u6717\u95e8\u4e1a\u8463\u4e8b\u957f\u6768\u5143\u5609\u63a5\u53d7\u963f\u91cc\u5df4\u5df4\u56fd\u9645\u7ad9\u91c7\u8bbf\u73b0\u573a.png 435w, https:\/\/germanyseppes.com\/wp-content\/uploads\/2025\/06\/\u897f\u6717\u95e8\u4e1a\u8463\u4e8b\u957f\u6768\u5143\u5609\u63a5\u53d7\u963f\u91cc\u5df4\u5df4\u56fd\u9645\u7ad9\u91c7\u8bbf\u73b0\u573a-200x300.png 200w, https:\/\/germanyseppes.com\/wp-content\/uploads\/2025\/06\/\u897f\u6717\u95e8\u4e1a\u8463\u4e8b\u957f\u6768\u5143\u5609\u63a5\u53d7\u963f\u91cc\u5df4\u5df4\u56fd\u9645\u7ad9\u91c7\u8bbf\u73b0\u573a-8x12.png 8w\" sizes=\"(max-width: 435px) 100vw, 435px\" \/><figcaption class=\"wp-element-caption\">Interview at Alibaba International Station<\/figcaption><\/figure>\n\n\n\n<p>Since its establishment in 2010, <strong><a href=\"https:\/\/germanyseppes.com\/it\/\">SEPPES\u00a0Door Industry<\/a><\/strong> has focused on the <strong><a href=\"https:\/\/workshopdoor.com\/industrial-door\/\" target=\"_blank\" rel=\"noopener\">porta industriale<\/a><\/strong> sector, deepening its expertise in product technology and market services, and gradually developing into a company with extensive influence in the industry. In particular, over the past five years, the company has continued to accelerate its \u201cgoing global\u201d strategy, with products now exported to more than 70 countries and regions worldwide, covering key markets such as Southeast Asia, the Middle East, Europe, and the Americas, and earning a strong international reputation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Facing_challenges_head-on_breaking_into_international_markets_with_technology_and_certification\"><\/span><strong>Facing challenges head-on, breaking into international markets with technology and certification<\/strong><strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In an interview, Chairman Yang Yuangjia looked back on the brand&#8217;s journey to go global. He said that in the early stages of expanding into overseas markets, the company faced many challenges, such as differences in market demand, local standards restrictions, and insufficient brand awareness.<\/p>\n\n\n\n<p>Faced with these obstacles, SEPPES&nbsp;Door Industry chose to tackle the problem at its source\u2014product research and development and standards certification. The company invested heavily in technological innovation to ensure its products not only comply with international standards like CE, UL, and T\u00dcV but also meet the functional needs of different countries. For example, in high-temperature or high-risk work environments, SEPPES&nbsp;Door Industry introduced customized fire-resistant and explosion-proof industrial doors, providing reliable and safe solutions for specific industry clients.<\/p>\n\n\n\n<p>Obtaining authoritative certifications not only validates product quality but also serves as the company&#8217;s passport to global markets.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Brand_Strategy_and_Globalization_Building_an_International_Corporate_Image\"><\/span><strong>Brand Strategy and Globalization: Building an International Corporate Image<\/strong><strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"550\" height=\"332\" src=\"https:\/\/germanyseppes.com\/wp-content\/uploads\/2025\/06\/\u56fd\u5916\u5ba2\u6237\u6765\u8bbf\u897f\u6717\u95e8\u4e1a\u53c2\u89c2\u5de5\u4e1a\u95e8\u5c55\u5385.png\" alt=\"SEPPES\u00a0Door\" class=\"wp-image-6770\" style=\"object-fit:cover;width:600px;height:400px\" srcset=\"https:\/\/germanyseppes.com\/wp-content\/uploads\/2025\/06\/\u56fd\u5916\u5ba2\u6237\u6765\u8bbf\u897f\u6717\u95e8\u4e1a\u53c2\u89c2\u5de5\u4e1a\u95e8\u5c55\u5385.png 550w, https:\/\/germanyseppes.com\/wp-content\/uploads\/2025\/06\/\u56fd\u5916\u5ba2\u6237\u6765\u8bbf\u897f\u6717\u95e8\u4e1a\u53c2\u89c2\u5de5\u4e1a\u95e8\u5c55\u5385-300x181.png 300w, https:\/\/germanyseppes.com\/wp-content\/uploads\/2025\/06\/\u56fd\u5916\u5ba2\u6237\u6765\u8bbf\u897f\u6717\u95e8\u4e1a\u53c2\u89c2\u5de5\u4e1a\u95e8\u5c55\u5385-18x12.png 18w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><figcaption class=\"wp-element-caption\">Foreign customers visit SEPPES Door Industry<\/figcaption><\/figure>\n\n\n\n<p>Chairman Yang Yuanjia emphasized that brand power is the core competitiveness of Chinese companies going global. In advancing its internationalization process, SEPPES&nbsp;Door Industry not only exports products but also simultaneously builds the global influence of the \u201cSEPPES\u201d brand.<\/p>\n\n\n\n<p>The company effectively enhances brand awareness through the following measures:<\/p>\n\n\n\n<p>Continuous participation in global industrial exhibitions, such as the Hannover Messe in Germany and the Dubai Five Industries Exhibition in the Middle East, showcases the company&#8217;s capabilities.<\/p>\n\n\n\n<p><strong>Establishing localized partnership networks:<\/strong> Collaborating deeply with high-quality distributors in various regions to swiftly respond to market feedback and enhance customer loyalty.<\/p>\n\n\n\n<p><strong>Digital precision marketing:<\/strong> Leveraging platforms such as Alibaba International Station, Google Ads, and social media to precisely target customer segments, achieving dual enhancements in brand recognition and traffic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"End-to-end_service_support_empowering_customers_with_a_seamless_experience\"><\/span><strong>End-to-end service support, empowering customers with a seamless experience<\/strong><strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Under the dual-drive model of \u201cproduct + service,\u201d SEPPES&nbsp;Door Industry provides overseas customers with a one-stop comprehensive solution, covering design consultation, custom production, smart control, global logistics, and after-sales guidance throughout the entire process, truly achieving \u201cdelivery as ready-to-use.\u201d<\/p>\n\n\n\n<p>Whether it&#8217;s project-specific door model design, cross-border transportation coordination, or on-site commissioning and technical support, SEPPES&nbsp;Door Industry has dedicated teams to handle the entire process, ensuring that every customer receives professional, efficient, and worry-free service.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion_From_manufacturing_to_branding_from_China_to_the_world\"><\/span><strong>Conclusion: From manufacturing to branding, from China to the world<\/strong><strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"312\" height=\"554\" src=\"https:\/\/germanyseppes.com\/wp-content\/uploads\/2025\/06\/\u91c7\u8bbf\u73b0\u573a.png\" alt=\"SEPPES\u00a0Door\" class=\"wp-image-6769\" srcset=\"https:\/\/germanyseppes.com\/wp-content\/uploads\/2025\/06\/\u91c7\u8bbf\u73b0\u573a.png 312w, https:\/\/germanyseppes.com\/wp-content\/uploads\/2025\/06\/\u91c7\u8bbf\u73b0\u573a-169x300.png 169w, https:\/\/germanyseppes.com\/wp-content\/uploads\/2025\/06\/\u91c7\u8bbf\u73b0\u573a-7x12.png 7w\" sizes=\"(max-width: 312px) 100vw, 312px\" \/><figcaption class=\"wp-element-caption\">Interview scene<\/figcaption><\/figure>\n\n\n\n<p>Through this interview, Chairman Yang Yuanjia shared experiences that not only demonstrate SEPPES\u00a0Door Industry&#8217;s systematic thinking and practical achievements in brand globalization but also provide valuable insights for more Chinese manufacturing companies.<\/p>\n\n\n\n<p>In the future, SEPPES\u00a0Door Industry will continue to uphold the philosophy of \u201ctechnology-driven, quality-oriented,\u201d deepen its overseas market, and continuously promote Chinese industrial door brands to broader international stages.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>On June 19, 2025, the Alibaba International Station interview team visited SEPPES&nbsp;Door Industry (Suzhou) Co., Ltd. for an exclusive interview with Chairman Yang Yuanjia, focusing on in-depth discussions about brand globalization and global market expansion for traditional manufacturing enterprises. The purpose of this interview was to provide Chinese enterprises with feasible paths and practical experience [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6768,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[49],"tags":[],"class_list":["post-6767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news"],"blocksy_meta":[],"uagb_featured_image_src":{"full":["https:\/\/germanyseppes.com\/wp-content\/uploads\/2025\/06\/\u963f\u91cc\u5df4\u5df4\u56fd\u9645\u7ad9_\u753b\u677f-1.jpg",2500,1667,false],"thumbnail":["https:\/\/germanyseppes.com\/wp-content\/uploads\/2025\/06\/\u963f\u91cc\u5df4\u5df4\u56fd\u9645\u7ad9_\u753b\u677f-1-150x150.jpg",150,150,true],"medium":["https:\/\/germanyseppes.com\/wp-content\/uploads\/2025\/06\/\u963f\u91cc\u5df4\u5df4\u56fd\u9645\u7ad9_\u753b\u677f-1-300x200.jpg",300,200,true],"medium_large":["https:\/\/germanyseppes.com\/wp-content\/uploads\/2025\/06\/\u963f\u91cc\u5df4\u5df4\u56fd\u9645\u7ad9_\u753b\u677f-1-768x512.jpg",768,512,true],"large":["https:\/\/germanyseppes.com\/wp-content\/uploads\/2025\/06\/\u963f\u91cc\u5df4\u5df4\u56fd\u9645\u7ad9_\u753b\u677f-1-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/germanyseppes.com\/wp-content\/uploads\/2025\/06\/\u963f\u91cc\u5df4\u5df4\u56fd\u9645\u7ad9_\u753b\u677f-1-1536x1024.jpg",1536,1024,true],"2048x2048":["https:\/\/germanyseppes.com\/wp-content\/uploads\/2025\/06\/\u963f\u91cc\u5df4\u5df4\u56fd\u9645\u7ad9_\u753b\u677f-1-2048x1366.jpg",2048,1366,true],"trp-custom-language-flag":["https:\/\/germanyseppes.com\/wp-content\/uploads\/2025\/06\/\u963f\u91cc\u5df4\u5df4\u56fd\u9645\u7ad9_\u753b\u677f-1-18x12.jpg",18,12,true]},"uagb_author_info":{"display_name":"Summer Zhu","author_link":"https:\/\/germanyseppes.com\/it\/author\/summer-zhu\/"},"uagb_comment_info":0,"uagb_excerpt":"On June 19, 2025, the Alibaba International Station interview team visited SEPPES&nbsp;Door Industry (Suzhou) Co., Ltd. for an exclusive interview with Chairman Yang Yuanjia, focusing on in-depth discussions about brand globalization and global market expansion for traditional manufacturing enterprises. The purpose of this interview was to provide Chinese enterprises with feasible paths and practical experience&hellip;","_links":{"self":[{"href":"https:\/\/germanyseppes.com\/it\/wp-json\/wp\/v2\/posts\/6767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/germanyseppes.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/germanyseppes.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/germanyseppes.com\/it\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/germanyseppes.com\/it\/wp-json\/wp\/v2\/comments?post=6767"}],"version-history":[{"count":1,"href":"https:\/\/germanyseppes.com\/it\/wp-json\/wp\/v2\/posts\/6767\/revisions"}],"predecessor-version":[{"id":6772,"href":"https:\/\/germanyseppes.com\/it\/wp-json\/wp\/v2\/posts\/6767\/revisions\/6772"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/germanyseppes.com\/it\/wp-json\/wp\/v2\/media\/6768"}],"wp:attachment":[{"href":"https:\/\/germanyseppes.com\/it\/wp-json\/wp\/v2\/media?parent=6767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/germanyseppes.com\/it\/wp-json\/wp\/v2\/categories?post=6767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/germanyseppes.com\/it\/wp-json\/wp\/v2\/tags?post=6767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}