{"id":6767,"date":"2025-06-25T10:44:44","date_gmt":"2025-06-25T02:44:44","guid":{"rendered":"https:\/\/germanyseppes.com\/?p=6767"},"modified":"2025-06-25T10:44:45","modified_gmt":"2025-06-25T02:44:45","slug":"explorando-o-caminho-para-as-marcas-chinesas-se-globalizarem","status":"publish","type":"post","link":"https:\/\/germanyseppes.com\/pt\/exploring-the-path-for-chinese-brands-to-go-global\/","title":{"rendered":"Entrevista Exclusiva Internacional da Alibaba com Yang Yuangjia, Presidente da SEPPES Door Industry: Explorando o Caminho para as Marcas Chinesas se Internacionalizarem"},"content":{"rendered":"<p>Em 19 de junho de 2025, a equipe de entrevistas do Alibaba International Station visitou a SEPPES Door Industry (Suzhou) Co., Ltd. para uma entrevista exclusiva com o Presidente Yang Yuanjia, focando em discuss\u00f5es aprofundadas sobre a globaliza\u00e7\u00e3o da marca e a expans\u00e3o no mercado global para empresas de manufatura tradicional. O objetivo desta entrevista foi fornecer \u00e0s empresas chinesas caminhos vi\u00e1veis e experi\u00eancia pr\u00e1tica para a globaliza\u00e7\u00e3o da marca.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar \u00cdndice de Conte\u00fado\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/germanyseppes.com\/pt\/exploring-the-path-for-chinese-brands-to-go-global\/#Staying_true_to_our_manufacturing_roots_steadily_advancing_into_the_global_market\" title=\"Mantendo-nos fi\u00e9is \u00e0s nossas ra\u00edzes na manufatura, avan\u00e7ando de forma est\u00e1vel no mercado global\">Mantendo-nos fi\u00e9is \u00e0s nossas ra\u00edzes na manufatura, avan\u00e7ando de forma est\u00e1vel no mercado global<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/germanyseppes.com\/pt\/exploring-the-path-for-chinese-brands-to-go-global\/#Facing_challenges_head-on_breaking_into_international_markets_with_technology_and_certification\" title=\"Enfrentando desafios de frente, conquistando mercados internacionais com tecnologia e certifica\u00e7\u00e3o\">Enfrentando desafios de frente, conquistando mercados internacionais com tecnologia e certifica\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/germanyseppes.com\/pt\/exploring-the-path-for-chinese-brands-to-go-global\/#Brand_Strategy_and_Globalization_Building_an_International_Corporate_Image\" title=\"Estrat\u00e9gia de Marca e Globaliza\u00e7\u00e3o: Construindo uma Imagem Corporativa Internacional\">Estrat\u00e9gia de Marca e Globaliza\u00e7\u00e3o: Construindo uma Imagem Corporativa Internacional<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/germanyseppes.com\/pt\/exploring-the-path-for-chinese-brands-to-go-global\/#End-to-end_service_support_empowering_customers_with_a_seamless_experience\" title=\"Suporte de servi\u00e7o de ponta a ponta, capacitando os clientes com uma experi\u00eancia perfeita\">Suporte de servi\u00e7o de ponta a ponta, capacitando os clientes com uma experi\u00eancia perfeita<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/germanyseppes.com\/pt\/exploring-the-path-for-chinese-brands-to-go-global\/#Conclusion_From_manufacturing_to_branding_from_China_to_the_world\" title=\"Conclus\u00e3o: Da manufatura para a marca, da China para o mundo\">Conclus\u00e3o: Da manufatura para a marca, da China para o mundo<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Staying_true_to_our_manufacturing_roots_steadily_advancing_into_the_global_market\"><\/span><strong>Mantendo-nos fi\u00e9is \u00e0s nossas ra\u00edzes na manufatura, avan\u00e7ando de forma est\u00e1vel no mercado global<\/strong><strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"435\" height=\"652\" src=\"https:\/\/germanyseppes.com\/wp-content\/uploads\/2025\/06\/\u897f\u6717\u95e8\u4e1a\u8463\u4e8b\u957f\u6768\u5143\u5609\u63a5\u53d7\u963f\u91cc\u5df4\u5df4\u56fd\u9645\u7ad9\u91c7\u8bbf\u73b0\u573a.png\" alt=\"Porta SEPPES\" class=\"wp-image-6771\" style=\"width:400px\" srcset=\"https:\/\/germanyseppes.com\/wp-content\/uploads\/2025\/06\/\u897f\u6717\u95e8\u4e1a\u8463\u4e8b\u957f\u6768\u5143\u5609\u63a5\u53d7\u963f\u91cc\u5df4\u5df4\u56fd\u9645\u7ad9\u91c7\u8bbf\u73b0\u573a.png 435w, https:\/\/germanyseppes.com\/wp-content\/uploads\/2025\/06\/\u897f\u6717\u95e8\u4e1a\u8463\u4e8b\u957f\u6768\u5143\u5609\u63a5\u53d7\u963f\u91cc\u5df4\u5df4\u56fd\u9645\u7ad9\u91c7\u8bbf\u73b0\u573a-200x300.png 200w, https:\/\/germanyseppes.com\/wp-content\/uploads\/2025\/06\/\u897f\u6717\u95e8\u4e1a\u8463\u4e8b\u957f\u6768\u5143\u5609\u63a5\u53d7\u963f\u91cc\u5df4\u5df4\u56fd\u9645\u7ad9\u91c7\u8bbf\u73b0\u573a-8x12.png 8w\" sizes=\"(max-width: 435px) 100vw, 435px\" \/><figcaption class=\"wp-element-caption\">Entrevista no Alibaba International Station<\/figcaption><\/figure>\n\n\n\n<p>Desde a sua funda\u00e7\u00e3o em 2010, <strong><a href=\"https:\/\/germanyseppes.com\/pt\/\">a SEPPES Door Industry<\/a><\/strong> tem-se concentrado no <strong><a href=\"https:\/\/workshopdoor.com\/industrial-door\/\" target=\"_blank\" rel=\"noopener\">setor de portas industriais,<\/a><\/strong> aprofundando sua expertise em tecnologia de produto e servi\u00e7os de mercado, e desenvolvendo-se gradualmente numa empresa com ampla influ\u00eancia no setor. Especialmente nos \u00faltimos cinco anos, a empresa continuou a acelerar sua estrat\u00e9gia de \u201cinternacionaliza\u00e7\u00e3o\u201d, com os produtos agora exportados para mais de 70 pa\u00edses e regi\u00f5es em todo o mundo, cobrindo mercados-chave como Sudeste Asi\u00e1tico, Oriente M\u00e9dio, Europa e Am\u00e9ricas, e conquistando uma forte reputa\u00e7\u00e3o internacional.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Facing_challenges_head-on_breaking_into_international_markets_with_technology_and_certification\"><\/span><strong>Enfrentando desafios de frente, conquistando mercados internacionais com tecnologia e certifica\u00e7\u00e3o<\/strong><strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Numa entrevista, o Presidente Yang Yuanjia revisitou a trajet\u00f3ria da marca rumo \u00e0 globaliza\u00e7\u00e3o. Ele afirmou que, nos est\u00e1gios iniciais de expans\u00e3o para mercados externos, a empresa enfrentou muitos desafios, como diferen\u00e7as na demanda do mercado, restri\u00e7\u00f5es de normas locais e reconhecimento insuficiente da marca.<\/p>\n\n\n\n<p>Diante desses obst\u00e1culos, a SEPPES Door Industry optou por enfrentar o problema na sua origem \u2013 pesquisa e desenvolvimento de produtos e certifica\u00e7\u00e3o de normas. A empresa investiu fortemente em inova\u00e7\u00e3o tecnol\u00f3gica para garantir que seus produtos n\u00e3o apenas cumpram normas internacionais como CE, UL e T\u00dcV, mas tamb\u00e9m atendam \u00e0s necessidades funcionais de diferentes pa\u00edses. Por exemplo, em ambientes de trabalho de alta temperatura ou alto risco, a SEPPES Door Industry introduziu portas industriais resistentes ao fogo e \u00e0 prova de explos\u00e3o personalizadas, fornecendo solu\u00e7\u00f5es confi\u00e1veis e seguras para clientes de setores espec\u00edficos.<\/p>\n\n\n\n<p>A obten\u00e7\u00e3o de certifica\u00e7\u00f5es autorizadas n\u00e3o apenas valida a qualidade do produto, mas tamb\u00e9m serve como passaporte da empresa para os mercados globais.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Brand_Strategy_and_Globalization_Building_an_International_Corporate_Image\"><\/span><strong>Estrat\u00e9gia de Marca e Globaliza\u00e7\u00e3o: Construindo uma Imagem Corporativa Internacional<\/strong><strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"550\" height=\"332\" src=\"https:\/\/germanyseppes.com\/wp-content\/uploads\/2025\/06\/\u56fd\u5916\u5ba2\u6237\u6765\u8bbf\u897f\u6717\u95e8\u4e1a\u53c2\u89c2\u5de5\u4e1a\u95e8\u5c55\u5385.png\" alt=\"Porta SEPPES\" class=\"wp-image-6770\" style=\"object-fit:cover;width:600px;height:400px\" srcset=\"https:\/\/germanyseppes.com\/wp-content\/uploads\/2025\/06\/\u56fd\u5916\u5ba2\u6237\u6765\u8bbf\u897f\u6717\u95e8\u4e1a\u53c2\u89c2\u5de5\u4e1a\u95e8\u5c55\u5385.png 550w, https:\/\/germanyseppes.com\/wp-content\/uploads\/2025\/06\/\u56fd\u5916\u5ba2\u6237\u6765\u8bbf\u897f\u6717\u95e8\u4e1a\u53c2\u89c2\u5de5\u4e1a\u95e8\u5c55\u5385-300x181.png 300w, https:\/\/germanyseppes.com\/wp-content\/uploads\/2025\/06\/\u56fd\u5916\u5ba2\u6237\u6765\u8bbf\u897f\u6717\u95e8\u4e1a\u53c2\u89c2\u5de5\u4e1a\u95e8\u5c55\u5385-18x12.png 18w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><figcaption class=\"wp-element-caption\">Clientes estrangeiros visitam a SEPPES Door Industry<\/figcaption><\/figure>\n\n\n\n<p>O Presidente Yang Yuanjia enfatizou que o poder da marca \u00e9 a compet\u00eancia central das empresas chinesas que se internacionalizam. Ao avan\u00e7ar seu processo de internacionaliza\u00e7\u00e3o, a SEPPES Door Industry n\u00e3o apenas exporta produtos, mas tamb\u00e9m constr\u00f3i simultaneamente a influ\u00eancia global da marca \u201cSEPPES\u201d.<\/p>\n\n\n\n<p>A empresa efetivamente aumenta o reconhecimento da marca atrav\u00e9s das seguintes medidas:<\/p>\n\n\n\n<p>Participa\u00e7\u00e3o cont\u00ednua em exposi\u00e7\u00f5es industriais globais, como a Hannover Messe na Alemanha e a Dubai Five Industries Exhibition no Oriente M\u00e9dio, para demonstrar as capacidades da empresa.<\/p>\n\n\n\n<p><strong>Estabelecimento de redes de parcerias localizadas:<\/strong> Colabora\u00e7\u00e3o profunda com distribuidores de alta qualidade em v\u00e1rias regi\u00f5es para responder rapidamente ao feedback do mercado e aumentar a fidelidade do cliente.<\/p>\n\n\n\n<p><strong>Marketing de precis\u00e3o digital:<\/strong> Aproveitamento de plataformas como Alibaba International Station, Google Ads e m\u00eddias sociais para segmentar com precis\u00e3o os clientes, alcan\u00e7ando dupla melhoria no reconhecimento da marca e no tr\u00e1fego.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"End-to-end_service_support_empowering_customers_with_a_seamless_experience\"><\/span><strong>Suporte de servi\u00e7o de ponta a ponta, capacitando os clientes com uma experi\u00eancia perfeita<\/strong><strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sob o modelo de dupla impuls\u00e3o de \u201cproduto + servi\u00e7o\u201d, a SEPPES Door Industry fornece aos clientes internacionais uma solu\u00e7\u00e3o abrangente de balc\u00e3o \u00fanico, cobrindo consultoria de design, produ\u00e7\u00e3o personalizada, controle inteligente, log\u00edstica global e orienta\u00e7\u00e3o p\u00f3s-venda em todo o processo, realizando verdadeiramente \u201centrega pronta para uso\u201d.\u201d<\/p>\n\n\n\n<p>Seja no design de modelos de porta espec\u00edficos para projetos, na coordena\u00e7\u00e3o de transporte transfronteiri\u00e7o, ou na comissionamento no local e suporte t\u00e9cnico, a SEPPES Door Industry possui equipes dedicadas para lidar com todo o processo, garantindo que cada cliente receba um servi\u00e7o profissional, eficiente e sem preocupa\u00e7\u00f5es.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion_From_manufacturing_to_branding_from_China_to_the_world\"><\/span><strong>Conclus\u00e3o: Da manufatura para a marca, da China para o mundo<\/strong><strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"312\" height=\"554\" src=\"https:\/\/germanyseppes.com\/wp-content\/uploads\/2025\/06\/\u91c7\u8bbf\u73b0\u573a.png\" alt=\"Porta SEPPES\" class=\"wp-image-6769\" srcset=\"https:\/\/germanyseppes.com\/wp-content\/uploads\/2025\/06\/\u91c7\u8bbf\u73b0\u573a.png 312w, https:\/\/germanyseppes.com\/wp-content\/uploads\/2025\/06\/\u91c7\u8bbf\u73b0\u573a-169x300.png 169w, https:\/\/germanyseppes.com\/wp-content\/uploads\/2025\/06\/\u91c7\u8bbf\u73b0\u573a-7x12.png 7w\" sizes=\"(max-width: 312px) 100vw, 312px\" \/><figcaption class=\"wp-element-caption\">Cena da entrevista<\/figcaption><\/figure>\n\n\n\n<p>Atrav\u00e9s desta entrevista, o Presidente Yang Yuanjia compartilhou experi\u00eancias que n\u00e3o apenas demonstram o pensamento sistem\u00e1tico e as conquistas pr\u00e1ticas da SEPPES Door Industry na globaliza\u00e7\u00e3o da marca, mas tamb\u00e9m fornecem insights valiosos para mais empresas de manufatura chinesas.<\/p>\n\n\n\n<p>No futuro, a SEPPES Door Industry continuar\u00e1 a defender a filosofia de \u201ctecnologia como motor, qualidade como orienta\u00e7\u00e3o\u201d, aprofundar seu mercado no exterior e promover continuamente as marcas chinesas de portas industriais para palcos internacionais mais amplos.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>On June 19, 2025, the Alibaba International Station interview team visited SEPPES&nbsp;Door Industry (Suzhou) Co., Ltd. for an exclusive interview with Chairman Yang Yuanjia, focusing on in-depth discussions about brand globalization and global market expansion for traditional manufacturing enterprises. The purpose of this interview was to provide Chinese enterprises with feasible paths and practical experience [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6768,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[49],"tags":[],"class_list":["post-6767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news"],"blocksy_meta":[],"uagb_featured_image_src":{"full":["https:\/\/germanyseppes.com\/wp-content\/uploads\/2025\/06\/\u963f\u91cc\u5df4\u5df4\u56fd\u9645\u7ad9_\u753b\u677f-1.jpg",2500,1667,false],"thumbnail":["https:\/\/germanyseppes.com\/wp-content\/uploads\/2025\/06\/\u963f\u91cc\u5df4\u5df4\u56fd\u9645\u7ad9_\u753b\u677f-1-150x150.jpg",150,150,true],"medium":["https:\/\/germanyseppes.com\/wp-content\/uploads\/2025\/06\/\u963f\u91cc\u5df4\u5df4\u56fd\u9645\u7ad9_\u753b\u677f-1-300x200.jpg",300,200,true],"medium_large":["https:\/\/germanyseppes.com\/wp-content\/uploads\/2025\/06\/\u963f\u91cc\u5df4\u5df4\u56fd\u9645\u7ad9_\u753b\u677f-1-768x512.jpg",768,512,true],"large":["https:\/\/germanyseppes.com\/wp-content\/uploads\/2025\/06\/\u963f\u91cc\u5df4\u5df4\u56fd\u9645\u7ad9_\u753b\u677f-1-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/germanyseppes.com\/wp-content\/uploads\/2025\/06\/\u963f\u91cc\u5df4\u5df4\u56fd\u9645\u7ad9_\u753b\u677f-1-1536x1024.jpg",1536,1024,true],"2048x2048":["https:\/\/germanyseppes.com\/wp-content\/uploads\/2025\/06\/\u963f\u91cc\u5df4\u5df4\u56fd\u9645\u7ad9_\u753b\u677f-1-2048x1366.jpg",2048,1366,true],"trp-custom-language-flag":["https:\/\/germanyseppes.com\/wp-content\/uploads\/2025\/06\/\u963f\u91cc\u5df4\u5df4\u56fd\u9645\u7ad9_\u753b\u677f-1-18x12.jpg",18,12,true]},"uagb_author_info":{"display_name":"Summer Zhu","author_link":"https:\/\/germanyseppes.com\/pt\/author\/summer-zhu\/"},"uagb_comment_info":0,"uagb_excerpt":"On June 19, 2025, the Alibaba International Station interview team visited SEPPES&nbsp;Door Industry (Suzhou) Co., Ltd. for an exclusive interview with Chairman Yang Yuanjia, focusing on in-depth discussions about brand globalization and global market expansion for traditional manufacturing enterprises. The purpose of this interview was to provide Chinese enterprises with feasible paths and practical experience&hellip;","_links":{"self":[{"href":"https:\/\/germanyseppes.com\/pt\/wp-json\/wp\/v2\/posts\/6767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/germanyseppes.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/germanyseppes.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/germanyseppes.com\/pt\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/germanyseppes.com\/pt\/wp-json\/wp\/v2\/comments?post=6767"}],"version-history":[{"count":1,"href":"https:\/\/germanyseppes.com\/pt\/wp-json\/wp\/v2\/posts\/6767\/revisions"}],"predecessor-version":[{"id":6772,"href":"https:\/\/germanyseppes.com\/pt\/wp-json\/wp\/v2\/posts\/6767\/revisions\/6772"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/germanyseppes.com\/pt\/wp-json\/wp\/v2\/media\/6768"}],"wp:attachment":[{"href":"https:\/\/germanyseppes.com\/pt\/wp-json\/wp\/v2\/media?parent=6767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/germanyseppes.com\/pt\/wp-json\/wp\/v2\/categories?post=6767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/germanyseppes.com\/pt\/wp-json\/wp\/v2\/tags?post=6767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}