{"id":6767,"date":"2025-06-25T10:44:44","date_gmt":"2025-06-25T02:44:44","guid":{"rendered":"https:\/\/germanyseppes.com\/?p=6767"},"modified":"2025-06-25T10:44:45","modified_gmt":"2025-06-25T02:44:45","slug":"%e6%8e%a2%e7%b4%a2%e4%b8%ad%e5%9b%bd%e5%93%81%e7%89%8c%e5%87%ba%e6%b5%b7%e8%b7%af%e5%be%84","status":"publish","type":"post","link":"https:\/\/germanyseppes.com\/th\/exploring-the-path-for-chinese-brands-to-go-global\/","title":{"rendered":"\u963f\u91cc\u5df4\u5df4\u56fd\u9645\u7ad9\u4e13\u8bbf\u897f\u6d3e\u65af\u95e8\u4e1a\u8463\u4e8b\u957f\u6768\u8fdc\u5bb6\uff1a\u63a2\u7d22\u4e2d\u56fd\u54c1\u724c\u51fa\u6d77\u4e4b\u8def"},"content":{"rendered":"<p>2025\u5e746\u670819\u65e5\uff0c\u963f\u91cc\u5df4\u5df4\u56fd\u9645\u7ad9\u91c7\u8bbf\u56e2\u961f\u8d70\u8fdb\u897f\u666e\u601d\u95e8\u4e1a\uff08\u82cf\u5dde\uff09\u6709\u9650\u516c\u53f8\uff0c\u72ec\u5bb6\u4e13\u8bbf\u8463\u4e8b\u957f\u6768\u8fdc\u4f73\u5148\u751f\uff0c\u56f4\u7ed5\u4f20\u7edf\u5236\u9020\u4f01\u4e1a\u7684\u54c1\u724c\u5168\u7403\u5316\u4e0e\u5168\u7403\u5e02\u573a\u5f00\u62d3\u8fdb\u884c\u4e86\u6df1\u5ea6\u5bf9\u8bdd\u3002\u672c\u6b21\u8bbf\u8c08\u65e8\u5728\u4e3a\u4e2d\u56fd\u4f01\u4e1a\u54c1\u724c\u5168\u7403\u5316\u63d0\u4f9b\u53ef\u884c\u8def\u5f84\u4e0e\u5b9e\u8df5\u7ecf\u9a8c\u3002.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u5f55<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u6362\u76ee\u5f55\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u6362<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" 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href=\"https:\/\/germanyseppes.com\/th\/exploring-the-path-for-chinese-brands-to-go-global\/#Facing_challenges_head-on_breaking_into_international_markets_with_technology_and_certification\" title=\"\u76f4\u9762\u6311\u6218\uff0c\u4ee5\u6280\u672f\u4e0e\u8ba4\u8bc1\u53e9\u5f00\u56fd\u9645\u5e02\u573a\u5927\u95e8\">\u76f4\u9762\u6311\u6218\uff0c\u4ee5\u6280\u672f\u4e0e\u8ba4\u8bc1\u53e9\u5f00\u56fd\u9645\u5e02\u573a\u5927\u95e8<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/germanyseppes.com\/th\/exploring-the-path-for-chinese-brands-to-go-global\/#Brand_Strategy_and_Globalization_Building_an_International_Corporate_Image\" title=\"\u54c1\u724c\u6218\u7565\u4e0e\u5168\u7403\u5316\uff1a\u6784\u5efa\u56fd\u9645\u5316\u4f01\u4e1a\u5f62\u8c61\">\u54c1\u724c\u6218\u7565\u4e0e\u5168\u7403\u5316\uff1a\u6784\u5efa\u56fd\u9645\u5316\u4f01\u4e1a\u5f62\u8c61<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/germanyseppes.com\/th\/exploring-the-path-for-chinese-brands-to-go-global\/#End-to-end_service_support_empowering_customers_with_a_seamless_experience\" title=\"\u7aef\u5230\u7aef\u670d\u52a1\u652f\u6301\uff0c\u8d4b\u80fd\u5ba2\u6237\u65e0\u5fe7\u4f53\u9a8c\">\u7aef\u5230\u7aef\u670d\u52a1\u652f\u6301\uff0c\u8d4b\u80fd\u5ba2\u6237\u65e0\u5fe7\u4f53\u9a8c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/germanyseppes.com\/th\/exploring-the-path-for-chinese-brands-to-go-global\/#Conclusion_From_manufacturing_to_branding_from_China_to_the_world\" title=\"\u7ed3\u8bed\uff1a\u4ece\u5236\u9020\u5230\u54c1\u724c\uff0c\u4ece\u4e2d\u56fd\u5230\u4e16\u754c\">\u7ed3\u8bed\uff1a\u4ece\u5236\u9020\u5230\u54c1\u724c\uff0c\u4ece\u4e2d\u56fd\u5230\u4e16\u754c<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Staying_true_to_our_manufacturing_roots_steadily_advancing_into_the_global_market\"><\/span><strong>\u575a\u5b88\u5236\u9020\u672c\u5fc3\uff0c\u7a33\u6b65\u5f00\u62d3\u5168\u7403\u5e02\u573a<\/strong><strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"435\" height=\"652\" src=\"https:\/\/germanyseppes.com\/wp-content\/uploads\/2025\/06\/\u897f\u6717\u95e8\u4e1a\u8463\u4e8b\u957f\u6768\u5143\u5609\u63a5\u53d7\u963f\u91cc\u5df4\u5df4\u56fd\u9645\u7ad9\u91c7\u8bbf\u73b0\u573a.png\" alt=\"https:\/\/germanyseppes.com\/wp-content\/uploads\/2025\/06\/\u963f\u91cc\u5df4\u5df4\u56fd\u9645\u7ad9_\u753b\u677f-1.jpg\" class=\"wp-image-6771\" style=\"width:400px\" srcset=\"https:\/\/germanyseppes.com\/wp-content\/uploads\/2025\/06\/\u897f\u6717\u95e8\u4e1a\u8463\u4e8b\u957f\u6768\u5143\u5609\u63a5\u53d7\u963f\u91cc\u5df4\u5df4\u56fd\u9645\u7ad9\u91c7\u8bbf\u73b0\u573a.png 435w, https:\/\/germanyseppes.com\/wp-content\/uploads\/2025\/06\/\u897f\u6717\u95e8\u4e1a\u8463\u4e8b\u957f\u6768\u5143\u5609\u63a5\u53d7\u963f\u91cc\u5df4\u5df4\u56fd\u9645\u7ad9\u91c7\u8bbf\u73b0\u573a-200x300.png 200w, https:\/\/germanyseppes.com\/wp-content\/uploads\/2025\/06\/\u897f\u6717\u95e8\u4e1a\u8463\u4e8b\u957f\u6768\u5143\u5609\u63a5\u53d7\u963f\u91cc\u5df4\u5df4\u56fd\u9645\u7ad9\u91c7\u8bbf\u73b0\u573a-8x12.png 8w\" sizes=\"(max-width: 435px) 100vw, 435px\" \/><figcaption class=\"wp-element-caption\">\u963f\u91cc\u5df4\u5df4\u56fd\u9645\u7ad9\u91c7\u8bbf\u5b9e\u5f55<\/figcaption><\/figure>\n\n\n\n<p>\u897f\u666e\u601d\u95e8\u4e1a\u81ea2010\u5e74\u6210\u7acb\u4ee5\u6765\uff0c, <strong><a href=\"https:\/\/germanyseppes.com\/th\/\">\u59cb\u7ec8\u4e13\u6ce8\u4e8e<\/a><\/strong> \u5de5\u4e1a\u95e8 <strong><a href=\"https:\/\/workshopdoor.com\/industrial-door\/\" target=\"_blank\" rel=\"noopener\">\u9886\u57df\uff0c\u6df1\u8015\u4ea7\u54c1\u6280\u672f\u4e0e\u5e02\u573a\u670d\u52a1\uff0c\u9010\u6b65\u53d1\u5c55\u6210\u4e3a\u884c\u4e1a\u5185\u5177\u6709\u5e7f\u6cdb\u5f71\u54cd\u529b\u7684\u4f01\u4e1a\u3002\u7279\u522b\u662f\u8fd1\u4e94\u5e74\u6765\uff0c\u516c\u53f8\u6301\u7eed\u52a0\u901f\u201c\u51fa\u6d77\u201d\u6b65\u4f10\uff0c\u4ea7\u54c1\u73b0\u5df2\u51fa\u53e3\u5168\u740370\u591a\u4e2a\u56fd\u5bb6\u548c\u5730\u533a\uff0c\u8986\u76d6\u4e1c\u5357\u4e9a\u3001\u4e2d\u4e1c\u3001\u6b27\u6d32\u3001\u7f8e\u6d32\u7b49\u91cd\u70b9\u5e02\u573a\uff0c\u5728\u56fd\u9645\u4e0a\u8d62\u5f97\u4e86\u826f\u597d\u58f0\u8a89\u3002<\/a><\/strong> \u91c7\u8bbf\u4e2d\uff0c\u8463\u4e8b\u957f\u6768\u8fdc\u4f73\u56de\u987e\u4e86\u54c1\u724c\u51fa\u6d77\u5386\u7a0b\u3002\u4ed6\u8868\u793a\uff0c\u5728\u5f00\u62d3\u6d77\u5916\u5e02\u573a\u521d\u671f\uff0c\u516c\u53f8\u9762\u4e34\u7740\u5e02\u573a\u9700\u6c42\u5dee\u5f02\u3001\u5f53\u5730\u6807\u51c6\u9650\u5236\u3001\u54c1\u724c\u8ba4\u77e5\u4e0d\u8db3\u7b49\u8bf8\u591a\u6311\u6218\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Facing_challenges_head-on_breaking_into_international_markets_with_technology_and_certification\"><\/span><strong>\u76f4\u9762\u6311\u6218\uff0c\u4ee5\u6280\u672f\u4e0e\u8ba4\u8bc1\u53e9\u5f00\u56fd\u9645\u5e02\u573a\u5927\u95e8<\/strong><strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u9762\u5bf9\u8fd9\u4e9b\u963b\u788d\uff0c\u897f\u666e\u601d\u95e8\u4e1a\u9009\u62e9\u4ece\u6e90\u5934\u2014\u2014\u4ea7\u54c1\u7814\u53d1\u4e0e\u6807\u51c6\u8ba4\u8bc1\u4e0a\u89e3\u51b3\u95ee\u9898\u3002\u516c\u53f8\u5927\u529b\u6295\u5165\u6280\u672f\u521b\u65b0\uff0c\u786e\u4fdd\u4ea7\u54c1\u4e0d\u4ec5\u7b26\u5408CE\u3001UL\u3001T\u00dcV\u7b49\u56fd\u9645\u6807\u51c6\uff0c\u66f4\u80fd\u6ee1\u8db3\u4e0d\u540c\u56fd\u5bb6\u7684\u529f\u80fd\u9700\u6c42\u3002\u4f8b\u5982\uff0c\u9488\u5bf9\u9ad8\u6e29\u6216\u9ad8\u5371\u4f5c\u4e1a\u73af\u5883\uff0c\u897f\u666e\u601d\u95e8\u4e1a\u63a8\u51fa\u4e86\u5b9a\u5236\u5316\u7684\u9632\u706b\u9632\u7206\u5de5\u4e1a\u95e8\uff0c\u4e3a\u7279\u5b9a\u884c\u4e1a\u5ba2\u6237\u63d0\u4f9b\u53ef\u9760\u5b89\u5168\u89e3\u51b3\u65b9\u6848\u3002.<\/p>\n\n\n\n<p>\u83b7\u5f97\u6743\u5a01\u8ba4\u8bc1\uff0c\u4e0d\u4ec5\u662f\u5bf9\u4ea7\u54c1\u8d28\u91cf\u7684\u9a8c\u8bc1\uff0c\u66f4\u662f\u4f01\u4e1a\u8d70\u5411\u5168\u7403\u5e02\u573a\u7684\u901a\u884c\u8bc1\u3002.<\/p>\n\n\n\n<p>\u6d77\u5916\u5ba2\u6237\u53c2\u89c2\u897f\u666e\u601d\u95e8\u4e1a.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Brand_Strategy_and_Globalization_Building_an_International_Corporate_Image\"><\/span><strong>\u54c1\u724c\u6218\u7565\u4e0e\u5168\u7403\u5316\uff1a\u6784\u5efa\u56fd\u9645\u5316\u4f01\u4e1a\u5f62\u8c61<\/strong><strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"550\" height=\"332\" src=\"https:\/\/germanyseppes.com\/wp-content\/uploads\/2025\/06\/\u56fd\u5916\u5ba2\u6237\u6765\u8bbf\u897f\u6717\u95e8\u4e1a\u53c2\u89c2\u5de5\u4e1a\u95e8\u5c55\u5385.png\" alt=\"https:\/\/germanyseppes.com\/wp-content\/uploads\/2025\/06\/\u963f\u91cc\u5df4\u5df4\u56fd\u9645\u7ad9_\u753b\u677f-1.jpg\" class=\"wp-image-6770\" style=\"object-fit:cover;width:600px;height:400px\" srcset=\"https:\/\/germanyseppes.com\/wp-content\/uploads\/2025\/06\/\u56fd\u5916\u5ba2\u6237\u6765\u8bbf\u897f\u6717\u95e8\u4e1a\u53c2\u89c2\u5de5\u4e1a\u95e8\u5c55\u5385.png 550w, https:\/\/germanyseppes.com\/wp-content\/uploads\/2025\/06\/\u56fd\u5916\u5ba2\u6237\u6765\u8bbf\u897f\u6717\u95e8\u4e1a\u53c2\u89c2\u5de5\u4e1a\u95e8\u5c55\u5385-300x181.png 300w, https:\/\/germanyseppes.com\/wp-content\/uploads\/2025\/06\/\u56fd\u5916\u5ba2\u6237\u6765\u8bbf\u897f\u6717\u95e8\u4e1a\u53c2\u89c2\u5de5\u4e1a\u95e8\u5c55\u5385-18x12.png 18w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><figcaption class=\"wp-element-caption\">\u6768\u8fdc\u4f73\u8463\u4e8b\u957f\u5f3a\u8c03\uff0c\u54c1\u724c\u529b\u662f\u4e2d\u56fd\u4f01\u4e1a\u51fa\u6d77\u7684\u6838\u5fc3\u7ade\u4e89\u529b\u3002\u897f\u666e\u601d\u95e8\u4e1a\u5728\u63a8\u8fdb\u56fd\u9645\u5316\u8fdb\u7a0b\u4e2d\uff0c\u4e0d\u4ec5\u8f93\u51fa\u4ea7\u54c1\uff0c\u540c\u65f6\u7740\u529b\u6253\u9020\u201cSEPPES\u201d\u54c1\u724c\u7684\u5168\u7403\u5f71\u54cd\u529b\u3002<\/figcaption><\/figure>\n\n\n\n<p>\u516c\u53f8\u901a\u8fc7\u4ee5\u4e0b\u4e3e\u63aa\u6709\u6548\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\uff1a.<\/p>\n\n\n\n<p>\u6301\u7eed\u53c2\u4e0e\u5168\u7403\u5de5\u4e1a\u5c55\u4f1a\uff0c\u5982\u5fb7\u56fd\u6c49\u8bfa\u5a01\u5de5\u4e1a\u5c55\u3001\u4e2d\u4e1c\u8fea\u62dc\u4e94\u5927\u884c\u4e1a\u5c55\u7b49\uff0c\u5c55\u793a\u4f01\u4e1a\u5b9e\u529b\u3002<\/p>\n\n\n\n<p>\u5efa\u7acb\u672c\u5730\u5316\u5408\u4f5c\u7f51\u7edc\uff1a.<\/p>\n\n\n\n<p><strong>\u4e0e\u5404\u5730\u533a\u4f18\u8d28\u7ecf\u9500\u5546\u6df1\u5ea6\u5408\u4f5c\uff0c\u5feb\u901f\u54cd\u5e94\u5e02\u573a\u53cd\u9988\uff0c\u63d0\u5347\u5ba2\u6237\u9ecf\u6027\u3002<\/strong> 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id=\"End-to-end_service_support_empowering_customers_with_a_seamless_experience\"><\/span><strong>\u7aef\u5230\u7aef\u670d\u52a1\u652f\u6301\uff0c\u8d4b\u80fd\u5ba2\u6237\u65e0\u5fe7\u4f53\u9a8c<\/strong><strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u65e0\u8bba\u662f\u9879\u76ee\u4e13\u5c5e\u95e8\u578b\u8bbe\u8ba1\u3001\u8de8\u5883\u8fd0\u8f93\u534f\u8c03\uff0c\u8fd8\u662f\u73b0\u573a\u8c03\u8bd5\u4e0e\u6280\u672f\u6307\u5bfc\uff0c\u897f\u666e\u601d\u95e8\u4e1a\u5747\u6709\u4e13\u9879\u56e2\u961f\u5168\u7a0b\u8ddf\u8fdb\uff0c\u786e\u4fdd\u6bcf\u4f4d\u5ba2\u6237\u90fd\u80fd\u83b7\u5f97\u4e13\u4e1a\u3001\u9ad8\u6548\u3001\u65e0\u5fe7\u7684\u670d\u52a1\u4f53\u9a8c\u3002\u201c<\/p>\n\n\n\n<p>\u91c7\u8bbf\u73b0\u573a.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" 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19, 2025, the Alibaba International Station interview team visited SEPPES&nbsp;Door Industry (Suzhou) Co., Ltd. for an exclusive interview with Chairman Yang Yuanjia, focusing on in-depth discussions about brand globalization and global market expansion for traditional manufacturing enterprises. 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